Partnership between Disney and Youtube
Walt Disney Company and YouTube announced a
partnership that will lead to the presentation on new
exclusive series online.
The deal predicts that 10 to 15 million dolars will be spent
to produce original series, especially short films. These
movies will be produced by Disney and distributed both by
Disney.com and YouTube, begining on early 2012.
YouTube also beneficts from this deal, mainly in terms of the
credibility it may gain with parents - several parents do not
allow their children to use YouTube freely.
On a statement sent by Disney Interactive, Jimmy Pitaro
explains: "With online video consumption exploding and
YouTube at the centre of that trend, we see an opportunity for
Disney Interactive and You Tube to bring Disney's legacy of
storytelling to a new generation of families and Disney
enthusiasts on the platform they prefer".
The first video to be produced will be "Where's my water", a
story based on a mobile game, whose main character is an
alligator named Swampy